685 TO THE WORLD

685 To The World™ is a trademarked cultural platform founded by Melvin Le’avasa (Vaiala, Moata'a, Solosolo, Vaimoso) to address a critical gap in representation for artists from Samoa and the broader 685 region. Designed as a touring concert series across New Zealand and international markets, the initiative elevates homeland artists to headline status—placing their stories, sound, and identity at the center of the stage.

By curating events exclusively around artists based in Samoa, the platform not only amplifies their global visibility but also serves as a living vessel for Gagana Samoa, helping preserve and promote the language among Pacific diaspora communities. Each performance becomes a cultural transmission—connecting generations, reinforcing pride, and strengthening linguistic continuity through music, storytelling, and live experience.

Through this model, 685 TO THE WORLD creates more than concerts; it builds infrastructure for cultural equity, artistic sovereignty, and long-term visibility for Pacific talent on the world stage.

685 To The World™

Melvin Le'avasa - GM

Phillip Tuafoe - Talent Manager

AJ Alaovae - Venue Operations Manager

Tui Leota - Logistics Manager